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Contemporary commerce for timeless jewelry.

How Pandora wowed and won customers with seamless buying experiences. 

107 days

to launch

17

Markets

100

Countries

Pandora Sign

The world’s largest jewelry brand, Pandora’s high street experience is unmatched. 

Online, however, needed a makeover. There were quite a few websites, and some of them could use clearer buying journeys. The product catalogs were extensive, which could be overwhelming at times, and the search functions might benefit from some enhancements.

With CoreMedia Content Cloud, Pandora consolidated websites, streamlined and simplified the buying journey, and beautified their content until the online experience surpassed the high street. Pandora wowed and won customers with a seamless buying experience. 

From a surplus of options to streamlined, inspirational commerce.

Pandora consolidated multiple sites around a single tech platform, CoreMedia Content Cloud. With that done, content editors can get to work on content and buying journeys, working across sites and channels using a single CMS tool.   

Salesforce commerce is connected using one of our pre-built connectors. Easy for developers to pick up and use quickly, Salesforce can be connected in a matter of days. With the product information linked up to the Content Cloud, Pandora sites went from chaotic product catalogs to inspirational buying experiences.  

Product pages are consolidated, simplified and consistent everywhere. Landing pages are tailored with stunning product imagery and video. Product content is instantly shoppable with Salesforce commerce. 

Pandora website
Pandora bracelet

A world-leading jewelry commerce brand.

107 days after moving to CoreMedia, Pandora launched their first campaign: an immersive concept store experience directing customers online.  A brave marketing tactic showing confidence in their online store.  

Campaign assets are created quicker than ever thanks to a Salesforce integration that pulls product info into the CMS. Ads, social posts, and landing pages are fed with live product data, so nothing is ever out of date, out of sync or out of stock. 

Sales are up and more customers are staying onsite for longer. Website aesthetics match the storefronts and customers can find and buy the products they’re looking for. 

 

Improving the customer experience with Content Cloud’s personalization tools. 

Product tagging does a great job of recommending related products to customers. Pandora will take that a step further with personalized jewelry curation based on skin tones, purchase history and interest data. The Pandora shopping experience is here to stay with CoreMedia Content Cloud. 

Pandora jewelry

Simple solutions

Personalized Content Marketing 

Relatable, relevant content.  

Leverage your customer data to create unique, relevant experiences that keep customers coming back for more.

Personalized Content Marketing

Salesforce Integration 

Ready-to-go connections. 

Out-of-the-box connectors make it easy for developers to integrate your Salesforce tools. Import your segmentation and persona models. Connect product inventory and automate stock and price updates. Connect the buying journey with Salesforce Commerce.   

Salesforce Intergrations

eCommerce

Seamless buying journeys. 

Rich personalized buying journeys combine live product info with omnichannel content. Create immersive, shoppable content. Target customers with tailored conversion messages. Plan, execute and optimize commerce campaigns at a global scale.

eCommerce

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.

eCommerce

Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.

Campaigns

Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

Connect with an expert
Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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