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CoreMedia Launches CoreMedia Content Cloud in Response to Strong Demand by Iconic Brands

HAMBURG, GERMANY & WASHINGTON, D.C. (September 10, 2018) – CoreMedia, a content management visionary recognized by leading analysts, today announced the launch of CoreMedia Content Cloud, a new subscription-based offering that enables companies to orchestrate iconic brand experiences across multiple digital touchpoints and languages on a global scale.

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Deckers Brands launches new high-content shopping experiences with CoreMedia Content Cloud

HAMBURG, GERMANY & GOLETA, CALIFORNIA (November 27, 2018) – CoreMedia, global provider of the best-in-class content management platform CoreMedia Content Cloud, today announced that Deckers Brands, the global footwear designer and distributor whose portfolio includes UGG, Teva, Sanuk, HOKA ONE ONE and Koolaburra, has launched its first omnichannel website powered by CoreMedia's cloud-based solution.

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The Role of Product-Aligned Storytelling in DTC Marketing

As I discussed in my last post, Direct-to-Consumer (DTC) sales and marketing strategies are transforming the way that consumer brands interact with their retailers and customers. This is particularly true for direct-to-consumer brands such as Nike, Under Armour, Puma, Lululemon, Peloton, and more. Last time I gave an overview of the trends transforming the industry and highlighted a few tactics that sporting goods brands could pursue to ensure their direct-to-consumer future without alienating their traditional retailers.

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Uwe Fricke

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Flux and Flow - Thoughts on 2022 for Marketers

As a marketer, I have been thinking a LOT about what 2022 will hold as I put pen to paper on next year’s marketing plan. Most every marketer I know is in the same mode. And as I look forward, I always try to take some time to look back.

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Playing to Win with Direct-to-Consumer Marketing Strategies

The last couple of years have been hard on all brands. But it’s been especially hard on companies that sell to athletes and casual sports fans. Brands that mostly sell via department stores, big-box stores, and other retail channels are facing new challenges and rivals.

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Uwe Fricke

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Achieving Measurable Business Results for Your Brand

In this third and final post, I want to analyze the strategic business benefits of sophisticated content and experience management for global brands. Because when combined, these can have a major impact on a brand’s ability to compete effectively.

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Sören Stamer

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Why Your Brand Needs Best-of-Breed Marketing Tech

The first post in this three part series focused on the origin of CoreMedia Content Cloud and the ways it empowers brands to orchestrate iconic experiences at scale. In this second post, I want to dive deeper into the technology behind it.

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Sören Stamer

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What Do Iconic Experiences Require?

Here at CoreMedia, we’re proud of our product, our employees and - most of all - our clients. We believe that we have a truly unique set of technologies that allow our clients to differentiate and become global leaders in their respective markets.

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Sören Stamer

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How Luxury Brands Can Connect with Their Next Generation of Shoppers

While luxury sales are increasing at an annual rate of 8.5%, sustaining this growth will depend on attracting and retaining a new generation of customers. Here we examine why younger generations are key to the future of luxury brands and what techniques will grab – and keep – their attention.

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Mimi Moore

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The Challenges of Branded Content in the All-Digital Era

Customer experience (CX) has taken on an increasingly important role in today’s digital commerce era. CoreMedia's VP Cloud Solutions, Uwe Fricke, provides insights into the current state of CX and branded content.

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Uwe Fricke

Take the Next Step with CoreMedia Content Cloud!

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