Knowledge Center

Artificial intelligence (AI) is currently revolutionizing the way marketing teams approach their editorial workflows — and we’re watching it unfold in real-time! Powerful tools, like OpenAI’s ChatGPT, are making it possible for marketers to generate high-quality content more efficiently than ever previously seen.

As I discussed in my last post, Direct-to-Consumer (DTC) sales and marketing strategies are transforming the way that consumer brands interact with their retailers and customers. This is particularly true for direct-to-consumer brands such as Nike, Under Armour, Puma, Lululemon, Peloton, and more. Last time I gave an overview of the trends transforming the industry and highlighted a few tactics that sporting goods brands could pursue to ensure their direct-to-consumer future without alienating their traditional retailers.

As a marketer, I have been thinking a LOT about what 2022 will hold as I put pen to paper on next year’s marketing plan. Most every marketer I know is in the same mode. And as I look forward, I always try to take some time to look back.

The last couple of years have been hard on all brands. But it’s been especially hard on companies that sell to athletes and casual sports fans. Brands that mostly sell via department stores, big-box stores, and other retail channels are facing new challenges and rivals.

In this third and final post, I want to analyze the strategic business benefits of sophisticated content and experience management for global brands. Because when combined, these can have a major impact on a brand’s ability to compete effectively.

The first post in this three part series focused on the origin of CoreMedia Content Cloud and the ways it empowers brands to orchestrate iconic experiences at scale. In this second post, I want to dive deeper into the technology behind it.

Here at CoreMedia, we’re proud of our product, our employees and - most of all - our clients. We believe that we have a truly unique set of technologies that allow our clients to differentiate and become global leaders in their respective markets.

While luxury sales are increasing at an annual rate of 8.5%, sustaining this growth will depend on attracting and retaining a new generation of customers. Here we examine why younger generations are key to the future of luxury brands and what techniques will grab – and keep – their attention.