The combination of nugg.ad’s technology with CoreMedia’s powerful Adaptive Personalisation capabilities enables companies to deliver contextualized content in real time and tailored to meet the requirements of specific target groups. Deploying content targeting will help CoreMedia clients benefit from an improved brand experience, higher conversion rates, longer browsing times as well as enhanced user-friendliness of their websites.
The unique approach of Predictive Behavioural Targeting makes it possible to enrich simple usage data with market-research data on socio-demographics, product interests and lifestyles. This process utilises statistical predictions without using any data that can be traced directly to individual users.
That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product was also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include SevenOne Interactive, Axel Springer Media Impact, AdAudience, TOMORROW FOCUS Media, eBay Advertising Group, Bauer Media, OMS, freeXmedia, IQ media, Ströer Interactive, ARBOinteractive, Hi-media, mediasports, Unister Media, Ekstra Bladet, Berlingske Media, dba.dk, Glam Media, Jyllands-Posten, Politiken, Inform Media, Dennis Publishing, KRONE.at, Omnicom Media Group, Zed digital, Interia, Der Standard, and others. In addition to its headquarters in Berlin, nugg.ad has offices in Hamburg, Cologne, Warsaw, Paris, Copenhagen, London and Amsterdam.
- DACH, EMEA