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DCG DXP Report PDF Picture

Digital Clarity Group DXP Report PDF, 1.1 MB

Digital Experiences Picture

What is a DXP?

DCG defines a digital experience platform (DXP) as a collection of technologies for creating, orchestrating, and managing the digital experience delivered to customers, prospects, employees, and other stakeholders across the entire customer life cycle, from marketing to sales through service. A DXP comprises technical capabilities that drive the delivery of experiences (such as content management systems) and orchestrate and support that delivery (such as analytics, personalization, and customer data management).

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Why Does it Matter?

As customer expectations soar in the wake of new mobile technologies and evolving consumer behavior, companies in all industries – from retailers to manufacturers and the public sector – are under pressure to transform their legacy business models and upgrade their underlying technology platforms to deliver the kinds of consistent, omni-channel experiences that shoppers demand. But DXPs can be complex to design and deploy, and there is no simple out-of-the-box solution or one-size-fits-all template for companies to follow. This is what makes the report so indispensable.

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