Mediagroup M. DuMont Schauberg
Consumers are willing to pay for well-prepared content on their iPad, tablet PC, or smartphone. But for many publishers an important question remains: Are there other ways to create and publish media content to iPads, tablet PCs, or smartphones that ensure a greater degree of flexibility and independence?
“It's no secret that the use of digital devices has been growing steadily.”
M. DuMont Schauberg, one of Germany's oldest and largest publishing houses, now provides automated delivery of media content using CoreMedia CMS, and in so doing achieves media-friendly editing for all end-user devices—from smartphones, iPads, and tablet PCs to the customary desktop. Because it would require enormous editorial resources to publish customized content for each of these end-user devices, creating and publishing automated content presents a cost-effective alternative.
M. DuMont, headquartered in Cologne, operates digital channels for eight newspaper titles using CoreMedia CMS as a central content management system. The largest newspaper published by M. DuMont Schauberg is the Kölner Stadt-Anzeiger. To operate multi-device publishing efficiently for iPadsl, DuMont Net developed its own native iPad app. This allows the publishing house to remain independent from external app providers and developers, while iPad users can read media content at any time, which they update from CoreMedia CMS.
Introducing new technologies like HTML5 or CSS3 opens up plenty of creative possibilities, and the distinction between automated and “custom” edited content is not apparent to the reader. Technological challenges require innovative ideas and adaptable solutions. CoreMedia CMS offers the necessary flexibility for DuMont to provide customized multimedia content across all channels and devices, and set up more efficient editorial processes.