Over 225,000 employees contribute to an annual turnover of almost 24 billion euros. DB AG operates transport companies and offers comprehensive infrastructure and logistics services. Serving 1.7 billion passengers every year, the company maintains an Internet presence providing company data, travel information and online ticket sales.
Heterogeneous CMS landscape
Online services have increased dramatically as part of the company’s dynamic development: A total of 200 web sites on the intranet and Internet boast around 10,000 individual pages and nearly as many image files, as well as around 5,000 files provided as downloads. Nearly half of the pages are also published on the intranet. Before the start of the new project, the information provided is being managed with multiple content management systems, including Imperia, Infopark and FrontPage, as well as solutions developed in-house. It is expensive to maintain this constellation of isolated solutions. In addition, using multiple solutions leads to disorganization, makes searching for information more difficult, and hinders a unified corporate screen design. Last but not least, the technical hurdles restrict the rapid roll-out of new online services as part of the development of the Group towards being a global service provider. For this reason, the next step was to be a major consolidation project, designed to migrate these longstanding solutions into a single, Group-wide enterprise content management system – supplied by Vignette. However, shortly after the project got underway, it became clear that Vignette‘s operational and development costs were unexpectedly high; this meant that the hoped-for savings could not now be achieved.
Group-wide platform for intranet and Internet
Following a further software evaluation phase, the choice was made: CoreMedia CMS. The Deutsche Bahn evaluation team was fascinated by the innovative technology contained within CoreMedia CMS. CoreMedia’s low operating costs, which guarantee a rapid ROI, were especially impressive. All the more so, because they are around 50 % less than Vignette’s running costs. CoreMedia’s implementation partner on the project was IBM, and the project time plan of 16 months was adhered to exactly. Intensive editing training followed for around 200 members of staff; on average, around 30 members of staff access the system simultaneously.
The first website to make the switch to CoreMedia CMS was the multilingual Group portal www.db.de. Step by step, this website was followed by the Group-wide intranet “Bahn-net”, and the websites of the Group subsidiaries DB Fuhrpark, DB Systems, Deutsche Verkehrs-Assekuranz-Vermittlungs GmbH, Nieten Fracht-Logistik and Burgenlandbahn GmbH – several of these websites also being available in more than one language.
By the end of 2006, all 200 websites belonging to Deutsche Bahn have been migrated to the new system. In the course of this migration, the multi-site management function built into CoreMedia CMS proved especially useful: this allows company-wide websites and portals for the various subsidiaries to be operated efficiently in multiple languages and using multiple designs. Today,some 43,000 employees access the intranet on a regular basis. The technical foundation for CoreMedia CMS enables it to fully comply with accessibility guidelines –a critical requirement for Deutsche Bahn.By following the guidelines published by the World Wide Web Consortium (W3C) to the letter, CoreMedia has ensured that the Deutsche Bahn website is also accessible for people with physical, sensory or mental disabilities. Deutsche Bahn took second place in a survey of 100 top German companies on the subject of accessibility, carried out by the Wedel University of Applied Sciences.
After experiencing the new CoreMedia CMS, Jens Küpper, Online Manager of the DB Group, compared it to Vignette, stating: “50 % savings - CoreMedia will now be our standard solution through the Group.” In addition, we can now present our content much more rapidly than before and are ideally equipped for the current and future distribution of digital content via all our channels.”