Boots UK is a pharmacy chain in the United Kingdom, Ireland, Norway, Thailand and other territories. The company operates over 2,500 stores across the United Kingdom and Ireland ranging from local pharmacies to health and beauty stores. It is a subsidiary of the Walgreens Boots Alliance since 2014.
To improve conversion rates and contribute to increased online sales, Boots chose CoreMedia LiveContext to transform its IBM WebSphere Commerce-powered Web store, Boots.com, by infusing it with visually engaging experiences and immersive content.
CoreMedia LiveContext for IBM WebSphere Commerce enables Boots to provide its customers with a much more personalized and contextual online experience. It also allows Boots to adopt an evolutionary approach to development that enables them to innovate quickly and add new functionality incrementally.