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CoreMedia Expands Partnership with Aperto to Provide Enhanced Capabilities to Salesforce Customers

Best-of-breed content management platform and leading Salesforce® consulting agencies align to help companies monetize amazing customer experiences

HAMBURG, GERMANY & BERLIN, GERMANY (May 16, 2019)– CoreMedia, global provider of best-of-breed content management platform, CoreMedia Content Cloud, today announced the expansion of its strategic partnership with the Berlin-based digital agency, Aperto, to offer advancedSalesforce services in the future. 

To empower organizations to lead the future of business by leveraging advanced Salesforce solutions, Aperto has established a Salesforce practice and teamed up with its sister agency Bluewolf – an IBM company, and a leading global Salesforce consulting agency. Both brands, Aperto and Bluewolf, belong to the agency family of IBM iX, one of the leading digital agencies worldwide.

“We’re excited about the advantages this partnership will deliver,” said Uwe Fricke, VP Cloud Services & Salesforce Practice at CoreMedia. “Aperto’s Salesforce capabilities - combined with rich experience design and implementation expertise - is the perfect complement to CoreMedia’s open, cloud-based approach to content management. The unique combination of back-end flexibility and front-end creativity will provide global brands with everything they need to deliver iconic brand experiences.” 

CoreMedia Content Cloud is an open, best-of-breed, API-driven solution featuring the industry’s deepest out-of-the-box integration with Salesforce Commerce Cloud. It provides the "missing piece" for Salesforce Commerce Cloud customers seeking to build next-generation storefronts and content-rich, shoppable brand sites. Content Cloud makes is easy to blend real-time product information with multimedia marketing content to deliver consistent product messages everywhere.

As a certified Salesforce solution, CoreMedia Content Cloud empowers Salesforce customers to create iconic customer experiences. Key solution capabilities include:

  • “Headless Plus” content management: All of the flexibility and platform support that developers demand, plus the tools for Marketers and Merchandisers to edit content in context with a preview.
  • Truly omnichannel experience delivery: Easily create reusable content and assets for multiple sites, channels, regions, and languages.
  • Personalized Experiences for all customers: Design, preview and test contextual experiences for every customer based on identity, region, device, language, browsing history, & more.
  • “Connect Everywhere” with CoreMedia Integration Hubs: Connectors to a range of 3rd party repositories, commerce systems, marketing platforms and experience optimization tools let you work within the same familiar interface.

“With the unique capabilities, that the joint Aperto and Bluewolf teams in Germany, Austria and Switzerland can offer, we are excited to partner with CoreMedia to deliver advanced solutions that help our customers get even more value out of their Salesforce investments,” said Kai Großmann, CEO of Aperto. “Together we can help our clients achieve deep real-time integrations between their commerce, marketing and content management systems, leveraging Augmented Intelligence (AI) to improve business operations and ROI, and increase competitiveness in a fast paced omni-channel world.”

Aperto joined the IBM iX agency family in 2016 when IBM acquired the agency as part of a broader drive for increased experience design capabilities and broader market reach in the DACH region. With its team of experts in digital strategy, creativity and technology, Aperto is backed by the power and scale of one of the world’s most trusted technology companies with over a century of leading innovations that matter for business and the world. In the Salesforce platform Aperto’s sister agency Bluewolf has more than 18 years of experience, a global network of 40 studios and more than total of 2,400 Salesforce certifications positioned to drive innovation within the Salesforce ecosystem.

This expansion builds on CoreMedia’s longstanding partnership relationship with Aperto. With this strategic move, both companies can significantly expand their reach in the Salesforce ecosystem and demonstrate their deep cross platform expertise. In the DACH region, Aperto’s Salesforce teams are located in Berlin, Vienna, Lausanne and Zurich.

Both companies will be exhibiting at Salesforce Basecamp on May 22, 2019 in Berlin. Visit CoreMedia and Aperto with Bluewolf in the Expo hall to learn how to create and preview iconic customer journeys for your brand – in real time, across all channels and devices - through this new partnership.

About Aperto – An IBM Company

Aperto is one of the leading digital agencies in Germany and has been part of the international IBM iX agency family since 2016. Founded in 1995, Aperto offers services within the three fundamental disciplines of strategy, creativity and technology — all under one roof. The team of over 400 employees develops marketing and communications solutions as well as products and business models for the digital age. Find out more at www.aperto.com or follow us on Twitter @aperto.


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