Emerson Launches New Brand and Marketing Website Using CoreMedia
The new site is designed to be a unique hybrid experience that seamlessly blends brand content, catalog, product-related storytelling and rich media.
With customers and authors spanning multiple regions and covering a wide variety of content types, Emerson needed a solution that allowed for templated authoring, workflow management and asset delivery. The company chose CoreMedia LiveContext based on its ability to provide a seamless authoring experience that optimizes content delivery across any digital channel, site, language or region.
“We are pleased to support Emerson’s goal of improving its customers’ digital experiences across all channels,” said Soeren Stamer, chief executive officer at CoreMedia. “Diverse global companies like Emerson rely on CoreMedia to deliver seamless integration with content and catalog data across various brand sites, ensuring rich interactive experiences that are both engaging and informative.”
“CoreMedia LiveContext’s ability to enhance the experience across all levels of pages and its ability to support critical B2B functions were factors in our decision.” said Cathy Ash, Director. “We were also impressed that the solution provided a single seamless user interface that could support both content and catalog-driven publishing workflows.”
CoreMedia LiveContext is a content and digital asset management solution that enhances the capabilities of existing commercial and in-house e-commerce systems with a range of capabilities including:
- Blend product data, branded content and rich media
- Responsive templates, reusable content assets and adaptive image handling
- Flexible navigation management
- Editable text overlays
- “Drag and drop” image maps and real-time multichannel previews
- Advanced personalization of content elements.
CoreMedia’s robust, mature APIs and productized integration with leading in-house and e-commerce systems, including both IBM WebSphere Commerce and SAP Hybris, allows it to create seamless and real-time links with existing content repositories, product catalogs, pricing systems and front-end modules. And unlike some vendors, CoreMedia doesn’t force its customers to completely rebuild their existing sites or recreate front-end business logic. Customers can re-energize their existing investments without sacrificing years of effort or putting existing operations at risk.
Emerson (NYSE: EMR), headquartered in St. Louis, Missouri (USA), is a global technology and engineering company providing innovative solutions for customers in industrial, commercial and residential markets. Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production, protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial and Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency and create sustainable infrastructure. For more information visit Emerson.com.