CoreMedia Drives Customer Success with Salesforce Commerce Cloud

SAN FRANCISCO, CA (March 14, 2017) — CoreMedia, a leading platform for content and digital asset management, today announced that it has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized, content-rich experiences for shoppers that span web, mobile, social and in-store.

And now, as part of the world’s #1 CRM platform—Salesforce—brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more.

CoreMedia LiveContext allows customers to blend rich media and dynamic content with real-time product data and transactional capabilities to create compelling digital shopping experiences—leading to increased sales and better customer loyalty.

“This integration represents our commitment to keeping customers on the cutting edge,” said Sören Stamer, CEO of CoreMedia. “The combination of CoreMedia LiveContext and Commerce Cloud will be a powerful new tool for online sellers to maximize their offerings and achieve significant cost savings as well as time-to-market advantages.”

The Salesforce Partner Program is the industry’s largest enterprise cloud partner program, empowering consultants, ISVs, VARs, agencies and other partners to drive customer success using the Salesforce Customer Success Platform. Through a combination of business, technology and marketing benefits, and the world’s largest business app marketplace—the AppExchange—the Salesforce Partner Program helps partners of all sizes and industries build successful businesses that leverage the Salesforce platform.

“Everything and everyone is becoming more connected and smarter than ever before,” said Alan Bunce, VP of Product Marketing, Salesforce. “By joining the Salesforce Partner Program in support of Commerce Cloud, CoreMedia is joining the world’s largest community of born-in-the-cloud partners who are committed to innovating on the Salesforce platform and driving customer success.”

CoreMedia LiveContext’s expanded capability in the cloud and across hybrid implementations gives online retailers new tools to create compelling, targeted digital shopping experiences faster and more efficiently. As a result, CoreMedia closes the gap between pure e-Commerce systems, traditionally focused on the transactional aspects of the buying process, and content-driven brand sites focused on user experience.

CoreMedia LiveContext key capabilities include:

  • The ability to augment existing store pages and create new hybrid pages that combine rich media and branded content with product information, inspiration and customer service
  • Out-of-box support for interactive experiences including shoppable videos, shoppable image maps, editable text on images, slideshows, 360 spinners and more
  • Advanced preview capabilities, allowing merchants to see exactly what the online shopping experience looks like on any device and across the customer journey
  • All components can be deployed either entirely in the cloud or via an on-premises/cloud hybrid

Availability: CoreMedia LiveContext for Salesforce Commerce Cloud will be available as a cloud solution starting Summer 2017, based on the CoreMedia Cloud offering or as a hybrid of cloud and on-premises components.

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About Salesforce Commerce Cloud

The Salesforce Commerce Cloud empowers retailers to unify customer experiences across all points of commerce, including web, social, mobile and store. From shopping to fulfillment to customer service, the Commerce Cloud delivers 1-to-1 shopping experiences that consistently delight customers, driving increased engagement, loyalty and conversion. With embedded predictive intelligence and a robust partner ecosystem, the Commerce Cloud helps retailers deliver superior customer experiences for retailers, from planning to launch and beyond.