What a better CMS can do for your business

What a better CMS can do for your business

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Sera Filiz

Are you hoping to see better returns from your digital investment? To do that, let’s consider the biggest challenges facing companies, in order to find out how the right CMS can enable you to create seamless online customer experiences.

Customers expect and rely on a sophisticated online experience, one that simplifies ordering, provides detailed product data and personalized product recommendations, and offers quick and reliable access to specialized support.

Consider these statistics:

• 90% of customers have indicated that customer service is important to their choice of and loyalty to a brand.

• 80% of customers place the same importance on digital experience as they do on product quality.

• And 58% will sever a relationship with a business due to poor customer service.

There’s a pretty good chance you’re keeping yourself blocked off from your full potential to meet customer expectations – maybe you feel overwhelmed by a global audience, multiple touchpoints, or siloed systems.

Now consider this:

• What if you could convert 50% or more of your website visitors into paying, repeat customers?

• What if you could orchestrate multi-experiences that merge content and commerce, while ensuring brand consistency?

• What if you could launch campaigns instantly, across 150 countries and 40 different languages?

By upgrading your techstack, you can fix all of those issues and actually help your customers find what they’re looking for.

And here's how you can expect to do it:

• With an open, best-of-breed, API-driven solution providing "the missing piece" for enterprise eCommerce solutions

• Combining a hybrid headless content management repository and asset management system with an omni-channel delivery engine

• Easy to learn, yet powerful visual UI that facilitates the real-time composition and preview of complex, front-end customer experiences across different digital channels and devices

• Enterprise-level translation and localization capabilities, modular omni-channel architecture, and a great implementation team

Deckers Brands homepage

Take the case of Deckers Brands: 

Deckers is a global leader in designing, marketing, and distributing footwear, apparel, and accessories developed for both everyday casual lifestyle use and high-performance activities.

With revenues of US$2 billion worldwide, the company’s portfolio of brands includes UGG®, Koolaburra by UGG®, HOKA ONE ONE®, Teva®, and Sanuk®. 

Regardless, they faced some challenges:

  • Global cross-disciplinary teams struggling to share content more efficiently across multiple brands
  • Need for immediate, localized content launches based on trends, like seasonal weather changes
  • Need for immediate integration with eCommerce platform

After a few years spent searching for the right CMS, Deckers chose CoreMedia based specifically on the ease of the platform, allowing merchandisers to drag and drop both content and products from different repositories to quickly provide new customer experiences, even for non-technical users.  

With CoreMedia, a solution launched in under two months. All Deckers Brands now share a platform enabling consistent mobile-first optimized experiences. Marketers and merchandisers are able to focus on customer experiences and respond to trends faster, and the time-to-market for new campaigns and content reduced from several weeks to hours. 

With CoreMedia’s hybrid headless CMS, you’re able to elevate your customer experience, and drive real impact.

Visit CoreMedia to find more information, or schedule a demo.

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