9 Storytelling Tips That Will Supercharge Your Video Content
Victorio Duran III
1. Work Off a Narrative Arc
Every story has a beginning, middle, and end. And even though you aren’t producing a 90- minute feature film, it’s worth following this structure to keep your video sharp and interesting. Otherwise, you risk going off on a tangent and even missing the point completely.
Say you are creating a video called, “?”. Using a classic narration strategy like this means you can talk about the product (beginning), discuss where problems lie (tension/middle), and then the benefits (end/solution).
2. Use It Alongside Other Content
Perhaps you have already created a blog on using thefor your independent store. The information already exists, saving you the job of having to research and create something from scratch. All you have to do now is make a video to go along with it.
Creating a video alongside any other content helps bring that work to life. And it also allows you to add in more personality and emotion to give your point real impact.
3. Optimize Emotional Points
Think about it, films full of emotion are hard to ignore, and really make the viewer think. So, why not add some emotion to your video? And it doesn’t just have to be a sad video. People react just as well to things that make them feel happy, annoyed, and even curious.
Say you are creating a video aroundYou wouldn’t think there would be a way you could link with emotion. But in fact, you could use a positive script and upbeat music to talk about how happy it makes you when you realize content is doing well.
4. Always Think About Your Audience
Any great filmmaker will always keep their audience in mind. This is especially true when making eCommerce videos because you need to prove you are thinking of your customers and not just your wallet.
Say you are creating a video around how to carry outa fashion start-up. After finding out customer interests and issues, you can then create a video that focuses on these points.
5. Be Natural
There’s nothing more uncomfortable than watching a person acting forced and stiff on camera. Of course, being nervous can’t be helped. But an audience is much more likely to engage with someone talkative and friendly.
Say you are making a film on how to make the most ofeCommerce. Practice the script a few times so that you’re confident. Then add some personality and make sure you are upbeat and natural on camera.
6. Consider Visuals
You may have the best script, bags of confidence, and a great idea. But without the right visuals, this could all fall flat. When watching videos, people may be viewing them without sound. So, you need to make sure you are catching peoples’ eyes.
Imagine the head of marketing is talking aboutfor an online shoe firm. Using colors, props, and even characters will make people want to click on your vid.
7. Optimize Sound
Sound can make a huge difference to the way a video is perceived. Therefore, you will need to think about how audio is being used to tell a story. It may be that you want to create a dramatic soundtrack or let simple sound effects speak for themselves.
Say you are creating something onYou could make the most of a phone ringing or recreate the sound of a busy office. Just remember not to let background sound distract from the main script.
8. It’s Not a Sales Pitch
People see right through sales pitch videos. Remember, a short movie is about creating something the customer can relate to.
Say you sell homeware and are making a video onThe key to ensuring it’s not all about your firm is to discuss significant subjects. You could tell a story that talks about how your company has helped with customer issues.
9. Make the Most of Colors
The psychology between colors and association isn’t as complex as it might seem. Certain colors do affect mood and the way people feel about products. For example, yellow represents happiness and summer.
Make the most of this in your videos and use some psychology to help get your point across. Say you are making a video onYou could make a red background to represent strength and success.