Adaptive Experience
At the core of our solution lies our ability to customize the user’s online experience based on their context. CoreMedia’s Adaptive components allow you to correlate each customer’s specific context with your most relevant content to create unique and engaging Web experiences.
We make the user context available by leveraging any user data, including individual customer Web profiles and preferences, their CRM data on past activity and segmentation, behavioral information on Web history, community relationships and even the device being used, time and location. All of this information can be compiled and processed as the user is browsing your Web site.
Because we’re able to build a complete user profile in real time, our Adaptive products can then match it with the most relevant content and display it on any device that your customer is using.
Adaptive Personalization
CoreMedia’s dynamic processing capabilities are essential to delivering an engaging and personalized experience. Adaptive Personalization provides the building blocks to respond to any request individually.
Adaptive Device Delivery
A mobile experience involves much more than simply delivering content on a mobile channel. Adaptive Device Delivery understands this and exploits the unique strengths of each device. Whether your customers are using traditional mobiles, smartphones, iPads or other tablets, CoreMedia ensures that each becomes a critical touchpoint within your broader customer engagement approach.
