SAP^® Web Channel Experience Management (WCEM) is a new, state-of-the-art Web channel platform that delivers a full range of e-marketing, e-commerce, and e-service functions for creating and deploying Web shops as a profitable sales, service, and interaction channel.

CoreMedia LiveContext enables companies using SAP® Web Channel Experience Management to optimize their online sales and marketing channel performance by infusing every aspect of their customers’ online experience with rich, contextual marketing information. This results in increased engagement, higher sales and improved loyalty by conveying the right information at the right time across all touchpoints.

Empowered customers

Today, every business is a digital business and online customers are empowered like never before. Consumers are increasingly going online at every stage of the e-commerce lifecycle, engaging with organizations across a range of touchpoints and enjoying the benefits that come from greater price transparency, increased access to information, and personalized content from their social networks and online communities.

To stay competitive, companies must be able to optimize the conversion of online engagements into profitable interactions at every stage in the buying cycle.

The importance of contextualization

Contextual marketing information is a critical part of the customer experience. Multi-channel marketing applications must address factors such as mobility, social networking and location awareness. Adapting the customer experience to the customer’s needs and situation — the essence of contextualization — is proving to be a critical element of any successful customer engagement approach. Without contextual information, it’s a challenge for companies to sustain strong engagement from Web audiences and ensure that digital channels remain profitable.

Roadmap for the contextual journey

The SAP® Web Channel Experience Management platform delivers excellent customer experiences and enables companies to extend market reach and adapt to business changes with a personalized Web channel that is easy to deploy, configure and extend. To further enhance its capabilities, SAP® has partnered with CoreMedia to fuel the delivery of highly relevant, contextual Web information.

Combining our unique strengths

Working together, CoreMedia and SAP® demonstrate how the right mix of product and contextualized marketing content can increase up-sell and cross-sell opportunities, and significantly strengthen customer loyalty. Thanks to their distinctive ability to orchestrate content, effectively manage context, and optimize the online customer experience, CoreMedia and SAP® are able to assist organizations in realizing the full benefits of an integrated and optimized online customer experience capability.

SAP is a registered trademarks of SAP AG in Germany and in several other countries.