Leverage your broadcasting brand to grow, monetize and build a loyal online audience.
Multi-channel and monetization challenge broadcasters
The explosion of online options, harnessed by new social media and online-only video providers has fragmented traditional broadcast audiences, weakened brand loyalties and made advertising dollars harder to come by ― particularly for local affiliates.
These pressures are driving broadcasters to focus on delivering unique and innovative online experiences for their audiences.
Although the number of viewers who have “cut the cord” on their cable television subscription remains small, the explosion of online options has fragmented traditional broadcast audiences, weakened brand loyalties and made advertising dollars harder to come by — particularly for local affiliates.
Leverage loyal audiences on all channels
To remain competitive, broadcasters need to expand their reach and prepare for an increasingly multi-channel future. They also must leverage their unique content, their loyal audiences and extensive domain experience to extend and win their audiences online.
The CoreMedia Solution for Media and Entertainment helps broadcasters to successfully implement their online business models and leverage these benefits:
Monetizing Online Audiences by delivering innovative and relevant experiences that attract and engage visitors
Increased Content Value with more efficient syndication and repurposing of contextual content across multiple channels
Cost Reduction with multi-site/ language publishing and consolidation from a centrally-managed content hub
Publishing Optimization increases page views and leverages long tail via content targeting and automated topical page creation
Synchronize Cross-Channel Publishing to ensure fastest time-to-Web for breaking news and tight synchronization with 24/7 broadcast schedules
24/7 Content Delivery with time-based content management and scheduled publishing
Get News To The Market Faster by leveraging the quick-start out-of-the-box best practice capabilities of the CoreMedia Blueprint
CoreMedia draws together all the key components needed to deliver an innovative, end-to-end solution for media companies. The solution provides a range of flexible deployment options that enables CoreMedia to support media companies of all sizes ― from local publishers and broadcasters to major global conglomerates.
The foundation of the CoreMedia Solution for Media & Entertainment is the CoreMedia Blueprint, an industry-specific “best practices” framework. CoreMedia Blueprint is built, enhanced and field-proven on some of the world’s most demanding and high-performance media websites, and leverages the following product components:
CoreMedia 8 – the industry leading, high-performance Digital Experience (DX) platform for dynamic content delivery
CoreMedia Personalization – providing editors, programmers and brand managers with everything they need to manage and deliver unique personalized Web experiences to their audiences
CoreMedia Omni-channel – enabling device-specific context information and native experiences on smartphones and tablets such as iPhones, iPads and Android devices and future consumer devices
CoreMedia Social – offering all the features needed to engage audiences and build communities around brands and content.
More Information for Broadcasters
ARD and "Das Erste" are combining their content and making video, audio and podcast content available via an online media library ("Mediathek").
Com Hem AB is Sweden’s first nationwide triple play operator for Digital TV, Internet broadband and IP telephony. Learn more>
Internet Broadcasting (IB) offers advanced publishing solutions that power digital growth and strengthen consumer relationships, transforming how media leaders engage and interact with their audiences. Learn more>
This 2-page fact sheet explains how the CoreMedia Media and Entertainment Solution provides broadcasters with a flexible, online publishing solution to extend their brand online and manage content for multiple brands, devices and Web properties from a single content management hub.
This brochure explains how CoreMedia can help media companies deliver true business value on the Web by driving increased engagement and conversions.