CoreMedia LiveContext for Use with SAP® WCEM
Combining our unique strengths to optimize sales and marketing channels.
SAP® Web Channel Experience Management (WCEM) is a Web channel platform that delivers a full range of e-marketing, e-commerce, and e-service functions for creating and deploying Web shops as a profitable sales, service, and interaction channel.
Working together, CoreMedia and SAP® demonstrate how the right mix of product and contextualized marketing content can increase up-sell and cross-sell opportunities, and significantly strengthen customer loyalty.
Thanks to their distinctive ability to orchestrate content, effectively manage context, and optimize the online customer experience, CoreMedia and SAP® are able to assist organizations in realizing the full benefits of an integrated and optimized online customer experience capability.
Customers are engaging with web stores across an enormous range of touchpoints and devices making it harder to deliver consistent, unified experiences
Customers are increasingly relying on recommendations from online friends to find product and services
Customer loyalty is becoming harder to capture and retain
Customers expect consistency and relevance across the entire e-Commerce experience, not just isolated transactions
Global expansion requires multi-language, multi-site capabilities to ensure brand consistency
Effective e-Commerce requires incredible amounts of data from multiple sources - leading to significant integration challenges
The lack of face-to-face interaction in e-Commerce demands new technologies of engagement
Delivers highly relevant content tailored to the customers’ online context
Improves editorial & business user productivity with easy-to-use tools
Unlocks the value of assets stored in CRM, ERP and SCM
Increases awareness, influence, trust, participation and loyalty
Provides competitive differentiation
End-to-end management and delivery of rich contextual content
Augments back-end product data and enables contextually rich online shop front and campaigns
SAP® is a registered trademark of SAP AG in Germany and in several other countries.