Rapidly transform boring online product catalogs into B2C customer experiences that inspire, inform and convert.
The New Era of B2C Experiential Commerce
Traditional online stores are focused on products, promotions and transactions. They’re efficient, secure and fast — but not very inspiring. And any attempt to improve their visual appeal or introduce more engaging content lands up being slow, costly and inefficient.
Today's shoppers expect more and leading retailers know that they have to respond quicker. But they cannot afford to disrupt their existing online business and must be able to innovate incrementally at a pace that makes sense.
CoreMedia has pioneered the next generation of commerce — Experiential Commerce — with CoreMedia LiveContext. Shoppers are supported throughout their journey while retailers build emotional connections that delight, inspire and inform — leading to increased traffic, engagement, revenue and loyalty. And they can do all this quickly, cost-effectively and without disruption.
The Digital Content and Asset Management Solution Trusted by Leading Brands
Homebase is the leading home improvement retailer in the UK and Ireland. CoreMedia LiveContext's deep integration with IBM WebSphere Commerce has provided a rapid ROI with increased revenue, team productivity and online traffic.
Office Depot, Inc is the leading global provider of office products, services, and solutions. CoreMedia LiveContext has helped Office Depot to increase productivity, accelerate time-to-market and enhance their In-house e-Commerce platform.
The 3 Key Capabilities for Experiential Commerce
CoreMedia LiveContext addresses the demand for experiential commerce by providing these three key foundational capabilities:
A rigid, catalog-driven structure for displaying and navigating products leads to online stores that lack differentiation and impact. The online store experience must capture the shopper’s attention and clearly represent the value of the products. Learn more>
Not all customers are the same and their online shopping strategies can be radically different. While online product catalogs are effective for customers who know what they want, most shoppers need to be inspired, informed and persuaded to buy.
An expensive, time-consuming and disruptive “rip-and-replace” approach must be avoided. Companies need an iterative approach that enables them to leverage their existing investments and move at their own pace while securing their longer-term strategies.
“It is no longer enough to enable an online catalog and transactional e-Commerce: Today's marketers want to tell brand and product stories through the deep personalization and contextualization of content and interactive digital experiences."
Peter Sheldon and Stephen Powers. “Content and Commerce: The Odd Couple or The Power Couple.” November 2013. Forrester Research, Inc.
CoreMedia Studio: More than Just a Pretty Interface
Empowering Business Users to Design and Deliver Compelling Experiences
The creative heart of CoreMedia LiveContext is its CoreMedia Studio web-based user interface. To keep pace with customer expectations, business users must be able to combine both marketing content and real-time product information from a variety of sources within a single user interface.
CoreMedia Studio coordinates the activities of multiple online authors and provides them with an intuitive environment for designing, previewing, scheduling and publishing engaging omni-channel customer experiences — including promotions, sponsored content, and product-driven micro-sites. This leads to improved productivity, reduced dependency on IT and faster time to Web. The result is an augmented online store that inspires shoppers and drives more conversions.
One Rapid Solution with Multiple Options
CoreMedia has engineered its experiential commerce solution to effectively address a broad range of digital content and asset management scenarios for IBM and In-house e-Commerce platforms.
CoreMedia LiveContext for IBM WebSphere Commerce
Enjoy the rapid benefits of CoreMedia’s deep, real-time, out-of-the box integration with IBM’s industry leading e-Commerce platform. The IBM validated solution is available with an optional fixed price, fixed-scope Express Deployment Solution (EDS).
CoreMedia LiveContext for In-house e-Commerce Platforms
Online stores powered by In-house e-Commerce platforms can take full advantage CoreMedia’s LiveContext's experiential commerce capabilities. Experienced professional service teams can work with in-house technical teams to deliver deep real-time integration in as little as 5 to 10 days.
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