Manage Product and Brand Assets to Attract and Convert Customers
For most major brands, the online store is just one segment of a broader communication plan that also includes print, television, in-store, and more. These channels used to operate more or less independently. But as online (and now omni-channel) content continues to grows, companies require a centralized digital content repository that holds all critical digital assets in the highest practical resolution so that they can be repurposed for any channel or device. CoreMedia makes it easy to enhance your brand and store sites with rich media content without the need for an additional 3rd party digital asset management solution.
Integrated DAM Results in Connected Customers
CoreMedia manages high resolution master files as well as associated renditions for all relevant channels including print, Web, and mobile. It puts you in full control of your asset pool and ensures compliance with integrated rights management for all channels and regions, including expiration dates. The solution is fully integrated into Adobe's Creative Cloud. This means that your design and graphics professionals can continue to work with their familiar creative tools – while remaining in tight coordination with your e-commerce and digital marketing teams.
Richer, More Engaging Product Experiences
e-Commerce professionals must have the ability to effectively and efficiently manage and deliver all of the content assets associated with their products from a single interface. CoreMedia can manage a wide range of rich media assets, automatically associate them with individual products or a group of products, and deliver them directly to store and brand sites. Ingest tagged product images, documents, videos and more – then use them to create visually enhanced Product Detail Pages (PDP) that delight, inform and convert online shoppers.
Adaptive Image Handling
CoreMedia makes it easy to edit, process, and publish a wide variety of media assets in any binary format, including images, PDFs, binary files, style sheets, and page layouts. CoreMedia supplies a powerful image-editing tool with rich out-of-the-box functionality that includes cropping, rotation, filtering, brightness and contrast. CoreMedia also supports dynamic image scaling and multiple aspect ratios so that customers only need to store a single high resolution image that can be processed and optimized on the fly for any device or channel. CoreMedia also makes it easy to overlay images with editable text that can be dynamically updated or translated.
Advanced Media Modules
Many file formats cannot be easily converted into web-compatible file formats, requiring multiple round trips between creative tools such as Adobe Photoshop, Illustrator, or Lightroom and the content management or e-Commerce systems. As further digital channels are added, the process to manage images and other assets will continue to be a constraint on successful marketing and experiential commerce efforts. CoreMedia makes it easier to publish these assets and associate them with products by providing a wide range of visually appealing and interactive media modules including 360 ̊ spinners, image zoom, interactive image maps, shoppable video, and pre-built download portals.
Digital Asset Management Fact Sheet
Manage product and brand assets to attract and convert customers.
Content Reuse Guide
Practical advice and examples for those wishing to work smarter in creating engaging content for their customers.
Learn more about CoreMedia's advanced editorial interface.
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