CoreMedia 6

More and more consumers are interacting online with businesses, either purchasing products or services, gathering information or getting help, or engaging in conversations, etc. Knowing that today's customers — increasingly — turn away if their online expectations are not met, businesses are challenged to deliver a compelling experience to keep their customers engaged on the Web.

Providing such customized experiences demands the effective management of meaningful content, matching it on demand with the customer’s specific context, and finally optimizing the representation for the device used. This complete adaptation of the online experience to the customer’s needs and situation is what we call contextualization — and that’s what real-time Web Content Management (WCM) is all about.

CoreMedia 6 directly addresses these requirements — and more. For the first time, business users can control all aspects of their content and context management from within a single, powerful tool — giving them, for the first time, the opportunity to really manage the experience they provide to their customers.

CoreMedia 6. Because contextualization is about people.