7 Key Strategies for Engaging Multi-touchpoint Experiences
Guest Speaker: Jonny Bentwood, Head of Analyst Relations and Strategy, Edelman.
The Internet is an extremely powerful tool for researching and buying products. But people are using several sources of information before making purchase decisions – they may seek independent opinions or advice, they may speak to customer service agents and they may examine goods physically.
As a result, many enterprises have recognized the importance of providing excellent cross-channel experiences. In a recent survey of Forrester Research, 80% of customer experience decision makers said that improving cross-channel interactions was one of their key priorities in 2010.
In this 45-minute program in English, we present seven key strategies for delivering excellent multi-touchpoint experiences that will engage consumers, build customer loyalty and ultimately drive greater revenue and profitability.