The Digital Union of Content & Commerce
How to Deliver Seamless Experiences that Delight Shoppers and Drive Revenue
Empowered buyers demand personalized, compelling e-Commerce experiences that trigger inspiration, provide education, and – hopefully – result in a successful purchase. And the very best of these experiences will be shared, helping to build awareness and drive customer loyalty.
The key to creating memorable experiences is relevant and timely content – content that delivers the right information or inspiration at just the right time. These experiences must be consistent across the customer journey and must adapt to their unique circumstances at every stage in the purchasing lifecycle.
Experienced marketers and merchandisers know that delivering an effective omni-channel journey is both an art and a science. It requires a deft combination of data, technology, and common sense. Unfortunately, the rules of the game are constantly changing and the pace of online publishing is increasing every day.
Working together, CoreMedia, Perficient, and IBM provide a dynamic e-Commerce experience management solution to drive brand building and enrich the product catalog, with tools that ensure maximum flexibility of design and layout.
This guide – created jointed by CoreMedia and its partner Perficient – has been created to help you understand the changing dynamic of online shopping and provide practical advice on how to blend content and commerce to optimize digital engagement.