Overcoming Obstacles to Contextualization

Technical White Paper


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  • Overcoming Obstacles to Contextualization (US)
  • Overcoming Obstacles to Contextualization (A4)
Technical White Paper

The Web is Business

To be competitive on the Web, organizations must take the entire customer experience into account, including behavioral, situational, historical, and social interactions. The complete adaptation of the customer experience to the customer’s needs and situation is what we call contextualization.

This paper is for IT professionals who are tasked with the challenge of delivering dynamic, contextually relevant online experiences. Key technical challenges are covered, along with how CoreMedia is able to address these specifically so that organizations can execute their digital strategies and innovate with confidence and without constraints.

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