Overcoming Obstacles to Contextualization
Technical White Paper
The Web is Business
To be competitive on the Web, organizations must take the entire customer experience into account, including behavioral, situational, historical, and social interactions. The complete adaptation of the customer experience to the customer’s needs and situation is what we call contextualization.
This paper is for IT professionals who are tasked with the challenge of delivering dynamic, contextually relevant online experiences. Key technical challenges are covered, along with how CoreMedia is able to address these specifically so that organizations can execute their digital strategies and innovate with confidence and without constraints.
Note: To access this white paper, you need to be a member of the CoreMedia Community. Community members have full access to all white papers, industry reports and webinars. If you are not a CoreMedia Community member, you will be prompted to register. If you are a CoreMedia Community member, you already have access to these documents if you are logged in.