Enabling Highly Scalable Conversation Around Content with NoSQL Technology
Technical White Paper
Addressing the Challenges Created by Social Media
Social media is now an expected feature of any Web property. Most corporate websites today incorporate some kind of social media — ranging from just a link to a corporate Facebook page to incorporating social tools like commenting, rating, polls and forums.
High levels of user “write” activity put a tremendous strain on a company’s social content infrastructure. Companies that wish to collect and publish dynamic social content in real-time are finding that the technologies they have historically relied on to manage large numbers of social content contributors, including Web caching and content delivery networks (CDNs), are incapable of handling the increased volume of social activity. This often results in the problem being pushed off to the enterprise relational database management systems (RDBMS) that support these online social experiences. Unfortunately, these relational systems are incapable of scaling to meet the real time pressures of high traffic social properties.
CoreMedia has solved this problem by providing one of the most scalable social software capabilities on the market. The architecture of CoreMedia’s Elastic Social software follows best practices used by some of the world’s largest, most highly trafficked social Web properties. CoreMedia’s Elastic Social software leverages a unique NoSQL data store to support vast amounts of write and access traffic — all on commodity hardware.
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