Bringing Content and Commerce Together - Business White Paper
Business White Paper - with IBM® WebSphere® Reference Solution
Why Immersive Content is Essential in Today’s Online Shopping Experience
Serving up unified, personalized experiences is a tall order when marketers are focused on brand engagement and the e-Commerce team is focused on revenues. This disconnect can result in “two-site syndrome” that leaves your customers confused and your shopping carts abandoned.
This white paper will help you build the business case and establish the value of Content Marketing in today’s e-Commerce shopping experience. You’ll find out how buyers have changed and why unifying brand engagement and e-Commerce will create sustainable business growth.
In the white paper, you’ll learn:
- How your customers actually buy today
- Why a move toward a more unified digital customer experience is necessary
- How to turn content-driven insights into real business results
- Key components of an integrated e-Commerce and content strategy
- and more...