White Papers

Reports published by experts and thought leaders to address specific business or technical issues.

  • Business White Paper

    Empowering Business Users with an Information-based User Interface

    This business white paper describes the market drivers that are forcing sales, marketing and service professionals in all industries to shift from archaic “page-based” web content management (WCM) systems to more flexible and extensible “information-bassed” approaches. more...
  • Technical White Paper

    Enabling Highly Scalable Conversation Around Content with NoSQL Technology

    Addressing the Challenges Created by Social Media Social media is now an expected feature of any Web property. Most corporate websites today incorporate some kind of social media — ranging from just a link to a corporate Facebook page to incorporating social tools like commenting, rating, polls ... more...
  • Business White Paper

    Contextual e-Commerce: The Key to an Optimized e-Commerce Channel

    Today’s online customers are empowered like never before, engaging with organizations across a range of touchpoints and enjoying the benefits that come from greater price transparency, increased access to information, and personalized content from their social networks and online communities. ... more...
  • Technical White Paper

    Overcoming Obstacles to Contextualization

    The Web is Business To be competitive on the Web, organizations must take the entire customer experience into account, including behavioral, situational, historical, and social interactions. The complete adaptation of the customer experience to the customer’s needs and situation is what we call ... more...