Webinars
On-demand Webinars
On-Demand Webcast: Getting Digital Content to the Right Customer
February 2012
James McQuivey, a leading media analyst with Forrester Research, shares practical tips and strategies for meeting the demand by online audiences for “MORE” — more compelling and innovative digital experiences and more varied content across more and more channels.
On-Demand Webcast: The Foundation of Your Organization's Online Business
February 2012
Positioning your organization to make the most of the opportunities presented by the Web warrants asking the question:
Why Should You Care About Context on Your Web Properties?
Answering that question are Thomas Aidan Curran, CTO for Products and Innovation at Deutsche Telekom AG and Mick MacComascaigh, Gartner’s lead analyst for Web Content Management. They highlight the increasing business value of the Web experience on consumer decision making ― across channels and devices that are being used today.
The insights offered by Thomas and Mick outline the key role that next generation Web Content Management (WCM) systems will play in the move toward a improved Web experience.
On-Demand Webinar: Expand Your Online Strategy
June 2010
The Internet plays an increasingly important role for customer engagement and business success. Many organizations have understood this and have made significant investments into their corporate website. However, most companies have not recognized that a focus on their website alone may prevent them from truly connecting with their customers who are active on social networks or accessing the Internet via a mobile device.
Organizations need to find ways to secure their online investments by creating a consistent and conversational customer experience across all digital touchpoints. This webinar covers the topic of how companies can address multi-channel complexity, turn channels into touchpoints, and engage with customers regardless of the touchpoint one uses.
Attend the webinar to:
- Learn about the important role of corporate web strategies to secure online investments
- Find out how to create a consistent and conversational customer experience across all digital touchpoints
- Receive an exclusive copy of IDCs recent market research addressing multi-touchpoint engagement
On-Demand Webinar: Management of Mobile Content — and Beyond
March 2010
Many people assumed the launch of WAP in 1999 would see the mobile Internet take the market by storm. However, external factors (handhelds, networks, pricing policy) meant that this channel would take nearly 10 years to finally command center stage. The launch of the iPhone in 2007 ultimately brought the mobile Internet to the attention of the general public. However, the mobile Internet is not just the iPhone, but an ever-changing zoo of extremely varied end-user devices. Adding to the thousands of phone models, the first TVs now have an Internet connection – and with the recently launched iPad, a whole new category of devices is just round the corner.
This presentation will illustrate and contrast a number of approaches to multi-channel output. You will learn how your CoreMedia system already provides you with the best means of preparing to meet the challenges ahead.
Key topics
- How can I reach customers on a rapidly expanding number of mobile devices/channels?
- How can I keep my costs low for multi-channel output?
- How can I get the most out of my "customer context" (output personalized to suit their context)?
On-Demand Webinar: 7 Key Strategies for Engaging Multi-touchpoint Experiences
February 2010
Guest Speaker: Jonny Bentwood, Head of Analyst Relations and Strategy, Edelman.
The Internet is an extremely powerful tool for researching and buying products. But people are using several sources of information before making purchase decisions – they may seek independent opinions or advice, they may speak to customer service agents and they may examine goods physically.
As a result, many enterprises have recognized the importance of providing excellent cross-channel experiences. In a recent survey of Forrester Research, 80% of customer experience decision makers said that improving cross-channel interactions was one of their key priorities in 2010.
In this 45-minute program, we present seven key strategies for delivering excellent multi-touchpoint experiences that will engage consumers, build customer loyalty and ultimately drive greater revenue and profitability.
