Multi-channel Commerce in the Year of the Digital Customer

Jamie Anderson | Global Marketing Director, CRM Web Channel & e-Commerce Solutions, SAP

In this 30-minute, on-demand presentation Jamie Anderson discusses how to put the multi-channel customer experience into perspective based on generational expectations and why context is the pivotal point for personalization that drives business.

This video was recorded in September 2012 at CoreMedia Connect, the annual partner event held in Hamburg, Germany.