In this 30-minute, on-demand presentation by Jamie Anderson, Global Marketing Director, CRM Web Channel & eCommerce Solutions at SAP, you’ll learn how to put the multi-channel customer experience into perspective based on generational expectations and why context is the pivotal point for ...
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Learn how Internet Broadcasting uses CoreMedia CMS to drive audience and revenue growth for media companies by creating highly contextualized user experiences across multiple channels and how this results in improved conversion rates and higher overall value for advertisers and media outlets.
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In the past decade, a thriving industry has grown around content management systems while customers have learned a few lessons the hard way. Today, customers are still frustrated by inflated expectations and failed projects. But maybe there is a light at the end of the tunnel.
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Consumers increasingly expect a more relevant online experience in order to accomplish what they set out to do by visiting your website. Through contextualization, business users can design a customized approach to each customer that translates into increased revenue and customer loyalty.
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