Selecting a Web Content Management System - Business Solutions Guide

Guidance for businesses thinking about how a next-generation WCM solution can help support their customer engagement strategy


Selecting a WCM System

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  • Selecting a Web Content Management System - Business Solutions Guide (US)
  • Selecting a Web Content Management System - Business Solutions Guide (A4)


Selecting a WCM System Analyst firm Forrester Research recently described Web Content Management as the “linchpin that organizations and brands rally around to create and execute digital strategies.”

The stakes for providing compelling customer experiences keep rising. The pace of change — particularly in key technology areas such as mobile, social, context, cloud and Big Data — is unprecedented and presents businesses with real challenges in terms of competitiveness and ongoing risk management. What’s needed is the agility for online marketing teams to move fast, find efficiencies and use flexible customer engagement solutions that provide the flexibility to adapt quickly. 

That’s why we’ve produced this guide, aimed at providing guidance for businesses thinking about how a next generation WCM solution can help support their customer engagement strategy. This comprehensive guide will help you to identify the right criteria and capabilities necessary to support your online customer experience strategy, including:

  • Five key areas transformed by web content management
  • Getting the balance right for compelling customer experiences
  • The layered approach that will help your online marketing team reach success
  • Meeting customer demands by finding the right balance for content orchestration, context management and experience delivery
  • Essential web content management components that make it all work