CoreMedia Contextualized e-Commerce Business Solutions Guide

With IBM® WebSphere® Reference Solution


Contextualized e-Commerce Business Solutions Guide

Master the complexities of multi-channel marketing with contextualized e-Commerce

Today’s online customers are empowered like never before, engaging with organizations across a range of touchpoints and enjoying the benefits that come from greater price transparency, increased access to information, and personalized content from their social networks and online communities.

Global e-Commerce growth shows no signs of slowing:

  • eMarketer forecasts that retail e-Commerce in the U.S. is set to grow by 43.4 percent by 2015
  • ABI Research predicts that mobile shopping will reach $163 billion worldwide by 2015
  • The Chinese e-Commerce market set to be worth $311 billion by 2015, according to Credit Suisse

However, to be competitive on the Web — and to transform their customers’ experiences into profitable interactions — organizations need to integrate contextually aware applications into their online engagement strategies.

These applications must address factors such as mobility, social networking and location awareness. Adapting the customer experience to the customer’s needs and situation — the essence of contextualization — is proving to be a critical element of any successful customer engagement approach.

CoreMedia, a leading provider of Web Content Management (WCM) software, in conjunction with enterprise partners such as IBM®, is providing precisely the kind of integrated e-Commerce solution that businesses are demanding.