Experiential Commerce: Blending Marketing and e-Commerce to Engage and Convert Demanding Consumers
Unify the customer experience across .com and online store sites to transform mundane, uninspiring transactions into compelling commerce experiences.
Meeting Customer Expectations
As customer expectations have grown, shopping experiences have not kept pace. In fact, recent research found that:
“Most people worldwide would not care if more than 73% of brands disappeared tomorrow.”
To reverse this sentiment, marketing and e-Commerce teams must sync up and collaborate to transform mundane, uninspiring transactions into experiential commerce to improve relevance, revenue and profits. To do so, research from Forrester indicates that an investment in web content management and e-Commerce platforms trumps all other technology investment priorities.
The importance of making the shift to experiential commerce is summed up nicely by Peter Sheldon and Stephen Powers of Forrester Research:
“It is no longer enough to enable an online catalog and transactional e-Commerce: Today’s marketers want to tell brand and product stories through the deep personalization and contextualization of content and interactive digital experiences.”
In this business solutions guide, you’ll learn what you need to know to take a well-informed path to the transformation brought by experiential commerce:
- How to set the vision for unifying the customer experience
- Why experiential commerce is reliant on product-aligned storytelling
- How to create cross-channel consistency that accelerates conversions
- Three goals for transformation as you take an iterative approach to experiential commerce