WCM Integration Guide

An overview of CoreMedia’s flexible object-based architecture, multi-tier cache, and extensible integration framework.

Integration Guide

Not too long ago, a website was merely a combination of static HTML pages that supported the most common Web browsers. This paradigm was adopted by the first generation of Web Content Management (WCM) systems, which stored content entirely within native repositories. The benefit of this approach was simplicity. The system was able to deliver Web pages dynamically and present the business user with easy to learn interfaces that allowed them to drag-and-drop editorial content from a single digital asset repository onto a created page.

While this was sufficient for the challenges of that time, the new era demands a new generation of products with the ability to manage any type of digital asset – whether it resides within the built-in repository or comes from an external source.

This requirement is equally important to all points of interaction with the system:

  • Business users of WCM systems need to be able to access content from across their corporate ecosystem
  • Web visitors demand a consistent, personalized, and integrated approach across all channels
  • IT Organizations want a varied set of flexible tools to make the initial incorporation and the ongoing support of content straightforward and logical.

With a multitude of possible delivery channels (mobile, tablet and all the major distributions) and usages of these assets it is not clear from the beginning where the content will be placed, perform best, dynamically be included, or simply demanded by the audience.

In order to master this challenge, WCM vendors and their customers must shift from a page-based paradigm to an information and content-based approach that enables users to optimize the way content is accessed, interpreted, and represented on any channel or device.

This guide explains how CoreMedia’s flexible object-based architecture, multi-tier cache, and extensible integration framework can help customers achieve deep, real-time integration with their entire enterprise infrastructure.