Media & Entertainment Solution for Broadcasting
An overview of Media & Entertainment Solution for Broadcasting.
The explosion of new online content and the increasing migration of audiences to digital channels greatly impacts broadcasters at all levels of the industry.
Although the number of viewers who have “cut the cord” on their cable television subscription remains small, the explosion of online options has fragmented traditional broadcast audiences, weakened brand loyalties and made advertising dollars harder to come by — particularly for local affiliates.
This Fact Sheet describes how the CoreMedia Media and Entertainment Solution provides broadcasters with a flexible, online publishing solution to extend their brand online and manage content for multiple brands, devices and Web properties from a single content management hub.