Why Businesses Need Storytelling

On-demand Webcast | Part 1 in the 3-part Coffee Break webinar series on Digital Storytelling for Business


When managers and businesses want to win enthusiasm for their ideas and plans, they must first connect with their audience — customers, colleagues, analysts, journalists — and create a sense of interest and empathy for the concept. Storytelling is an ideal tool for explaining and implementing business strategies

Dr. Veit Etzold leads us to the center in the human brain where stories live. Accordingly, the aim is not to create fairy tales, but rather the challenge lies in taking good facts and communicating them with a story that is just as good. Facts without a story are simply blocked by the “bouncer at the door of the brain” as irrelevant and boring.

The Coffee Break Webinar Series with Dr. Veit Etzold

1 | Why Businesses Need Storytelling (recorded January 20, 2015):

Other webcasts in the Storytelling Series:

2 | How storytelling for business works.

3 | Case studies: success with storytelling for business.

About Veit Etzold

Veit Etzold was a consultant for many years at the Boston Consulting Group. He earned a doctorate in Media Studies and was awarded an MBA from the IESE Business School. He is the author of a number of best-selling business books on the topic of storytelling. In addition, he has written several fiction thrillers such as Final Cut and Seelenangst, which have sold more than 300,000 copies.