Getting Digital Content to the Right Customer at the Right Time
James McQuivey, Ph.D., Media Analyst, Forrester Research, Inc.
Today’s media firms are tasked with delivering more: more compelling digital experiences for users, more varied content across more and more channels, and more innovation when it comes to securing customer engagement. At the same time, web teams are still being asked to support and optimize the performance of their existing content infrastructure. Is it really possible to achieve both goals?
For organizations trying to balance these requirements, there are some key considerations:
- How to deliver against heightened customer expectations
- How to adapt content delivery to evolving revenue models
- How to innovate while supporting current content requirements
To help address these issues, you’re invited to our exclusive on demand webcast presentation: “Getting Digital Content to the Right Customer at the Right Time.” In this 22-minute program, guest speaker James McQuivey, a Vice President and Principal Analyst at Forrester Research, Inc., shares his insight into how organizations can build tomorrow’s content model while still supporting today’s customers.
By building the right technology foundation, organizations can start moving beyond content delivery and begin work on creating deeper and longer-lasting customer experiences.
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