Forrester On-demand Webcast
James McQuivey, Ph.D., Media Analyst, Forrester Research, Inc.
CoreMedia is excited to announce an exclusive on-demand webcast with James McQuivey, a leading media analyst with Forrester Research. James is routinely sought after for comment by such publications as the New York Times, USA Today, and the Wall Street Journal, and he was recently featured in the celebrated documentary "Page One" about the digital transformation challenges faced by the New York Times.
In this 22-minute webcast, James shares practical tips and strategies for meeting the demand by online audiences for “more” — more compelling and innovative digital experiences and more varied content across more and more channels.
Discussion points include:
- Why audiences have changed fundamentally and what content providers must do to adapt
- How media companies that succeed in the future will be the ones that give people more: more content, in more ways, for more purposes
- The need to use WCM technologies intelligently to deliver content and optimize engagement across multiple platforms
- Practical tips on how to deliver the right content to the right customer at the right time