Empower Your Marketers to Manage the Customer Experience with WCM
On-demand webcast featuring Stephen Powers, Vice President, Research Director, Forrester Research, Inc.
The days of offering a one-channel customer experience are over. A customer’s experience with a brand has become fragmented across multiple channels, with at least 30% of them highly engaged in two or more channels.
The challenge for marketers and business users is how to address the contextual expectations of the customer when many processes for creating online experiences are managed separately across a variety of systems — from content management to digital asset management to work flows to delivery, and more.
In this on-demand webcast, guest speaker Stephen Powers, Vice President, Research Director at Forrester Research, Inc., discusses what the “splinternet” means for companies and how it contributes to the rise of customer expectations.
He’ll also address how to approach the shift that must be made from the fundamentals of Web Content Management (WCM) to incorporate the engagement proposition of Customer Experience Management (CXM) — without the need for constant IT intervention.
In this brief 23-minute webcast, you’ll learn:
Why customer experiences splinter across channels
How to transition from traditional WCM to CXM
What it takes to empower non-technical users with WCM
Three best practices for WCM as part of CXM
Note: To access this resource, you need to be a member of the CoreMedia Community. Community members have full access to all white papers, industry reports and webcasts. If you are not a CoreMedia Community member, you will be prompted to register. If you are a CoreMedia Community member, you already have access to these resources if you are logged in.