Empower Your Marketers to Manage Customer Experience with WCM
Stephen Powers, Vice President, Research Director, Forrester Research, Inc.
Creating multi-channel customer experiences has become more complex. The challenge for marketers and business users is how to address the contextual expectations of the customer when many processes for creating online experiences are managed separately across a variety of systems — from content management to digital asset management to work flows to delivery, and more.
In this 23-minute webcast, guest speaker Stephen Powers, Vice President, Research Director at Forrester Research, discusses what the “splinternet” means for companies, how they can successfully transition from traditional WCM to CXM — and how to empower non-technical users to more effectively manage the customer experience.