Experiential Commerce Survey: Online Catalogs Are Not Enough… So What Is?
An online catalog and transactional e-Commerce are foundational to selling online, but they are no longer enough. More than 75% of e-Commerce professionals, who participated in a recent survey conducted by CoreMedia at the IBM Smarter Commerce Global Summit, indicated that they are exploring Experiential Commerce. In fact 11% have already implemented this as their strategy to increase engagement, revenue and customer lifetime value.
In this 20-minute on-demand webcast, CoreMedia and CrossView share the results of this survey and provide recommendations on achieving “transactional commerce with a heart.”
- What is driving this interest
- What are the top challenges to adoption
- What is the organizational and technological impact
- How you can begin to transform your online store