Part 2: Building the Team and Ensuring Stakeholder Alignment

Expert Series: Customer Experience Management featuring Tim Walters | Digital Clarity Group

Customer Experience Management initiatives require the alignment of a number of stakeholders with diverse goals, skills and personalities. Armed with the evidence of the need to change, change agents must identify the right team members and conduct a number of simple experiments to develop a common understanding of their goals and what would count as a successful outcome. Tim is our guide on this next step of the journey.