Forrester Research: It's Time To Break Up With Your Custom-coded WCM
The evolution of multi-channel customer engagement renders custom WCM unmanageable.
It’s hard to believe, but some enterprises still use custom-coded Web content management (WCM) solutions. However, consumer demands have forced firms to shift from just managing and publishing Web sites to the daunting complexities of multichannel customer engagement, and it has become untenable to build and maintain the required tools. With few exceptions, any firm with a custom-coded WCM platform should begin transitioning to a commercial or open source solution. For some firms, open source products offer the attractions of custom-coding with lesser software development and maintenance burdens.
You also may be interested to learn why Internet Broadcasting, a leading provider of local Web sites, content and advertising revenue solutions to major media companies, chose to replace its custom-coded system with CoreMedia’s CMS. Click here to find out why.
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