CoreMedia Commentary

A thought leadership and discussion forum

Thought leaders discuss relevant topics that impact content management professionals. Make your thoughts known and opinions count. Rate articles and learn from your peers.

CoreMedia Commentary uses CoreMedia's deeply integrated Elastic Social to enable social conversations around content.

  • Disconnected Customer Experiences are Fraught with Friction | Commentary

    by Glenn Conradt
    Digital marketing and e-Commerce teams have traditionally worked on separate missions. Marketers have been focused on creating higher engagement with the brand and e-Commerce teams have had laser vision on product sell-through and revenues. Unfortunately, the variation in experiences can be so ...more...
  • Bringing content and commerce together | Commentary

    by Jochen Toppe
    The traditional approach to building online brand experiences and e-Commerce shops is broken and can no longer scale to meet the demands of a new, empowered breed of digital consumers. The old way of selling products and services online involves building entirely separate brand experiences and ...more...
  • The future speaks context | Commentary

    by Gerrit Kolb
    Today’s online customers are empowered like never before, engaging with companies across a range of touchpoints and enjoying the benefits that come from greater price transparency, increased access to information, and personalized content from their social networks and online communities.more...
  • CoreMedia Response to Forrester Content and Commerce Report | Commentary

    by Doug Heise
    CoreMedia details it’s unique “Blended Hybrid” approach to leverage the strengths of both WCM and e-Commerce systems to deliver the most appropriate aspects of the online experience. Greater flexibility is provided for the teams involved and deeper real-time integration is possible than any of ...more...