CoreMedia Commentary

A thought leadership and discussion forum


Thought leaders discuss relevant topics that impact content management professionals. Make your thoughts known and opinions count. Rate articles and learn from your peers.

CoreMedia Commentary uses CoreMedia's deeply integrated Elastic Social to enable social conversations around content.

  • Bringing content and commerce together

    by Jochen Toppe
    The traditional approach to building online brand experiences and e-Commerce shops is broken and can no longer scale to meet the demands of a new, empowered breed of digital consumers. The old way of selling products and services online involves building entirely separate brand experiences and ...more...
  • Is it time for IT to hand the reigns to Business Users? A New Paradigm.

    by Glenn Conradt
    THE PROBLEM: Most WCM UIs were Designed for Tech Geeks. As the Web has evolved, the demands on business users – marketers, editors, publishers, and business managers – have increased, yet the technology that they depend upon has fallen behind – leaving them struggling and ill-equipped to ...more...
  • Your vendor may be able to spell “cloud,” but can he “speak” it?

    by Knud Kegel
    Most modern Web Applications are designed to reach a global audience. But when the world flocks to a single Web property at the same time, it can easily become overwhelmed. Network communication is inherently afflicted with latencies and bandwidth limitations that can make a bad situation even ...more...
  • 5 Reasons to Structure Your Content for Genuine Reuse

    by Doug Heise
    The Web that we experience today is radically different from the one we experienced as recently as 5 or 6 years ago – and this requires a very different approach to managing and delivering online content. How you exploit your content assets across multiple channels and devices can make the ...more...
  • New realities require new editorial tools

    by Glenn Conradt
    Today, a successful WCM implementation must be measured against more than the basic requirements of publishing to a web property, keeping costs down, providing a stable service and improving ROI. With the acceleration of internet adoption and the proliferation of new mobile devices, and the ...more...
  • How a good WCM solution can save your business

    by Martin Pakendorf
    The online experience is more diverse and complicated today than ever before. Audiences are more fragmented, less loyal and increasingly impatient. Attracting a customer’s attention and developing a one-to-one relationship with them that evolves over time is a holy grail for marketers, but it’s ...more...
  • Don’t let social media ruin your brand – or your web performance

    by Knud Kegel
    Social Media is now an expected feature of any web property. Most corporate web sites today incorporate some kind of social media – ranging from just a link to a corporate Facebook page to incorporating social tools like commenting, rating, polls and forums. By tapping into the phenomenal ...more...
  • Smart companies master complexity with multiple integration strategies

    by Knud Kegel
    Not all that long ago, a website was simply a combination of static HTML pages that supported the most common web browsers. Web Content Management Systems stored these pages in a dedicated repository and served up static, one-size-fits-all experiences to all visitors. While this was sufficient ...more...
  • The future speaks context

    by Gerrit Kolb
    Today’s online customers are empowered like never before, engaging with companies across a range of touchpoints and enjoying the benefits that come from greater price transparency, increased access to information, and personalized content from their social networks and online communities.more...
  • Think global. Act local.

    by Martin Pakendorf
    In the age of global commerce and communications the world is becoming a much smaller place. Businesses are increasingly operating globally, interacting and connecting with customers, partners and employees all over the world. As a result, a growing number of company web properties must support ...more...
  • Are you ready for the Post PC Web?

    by Gerrit Kolb
    The mobile web increasingly is becoming the only web – or at least the only one that matters for companies that value innovation and happy customers. It no longer makes sense to think of mobile web sites – or even mobile apps – as somehow secondary to the Web that visitors engage with on PCs and ...more...

  • Your vendor may be able to spell “cloud,” but can he “speak” it?

    by Knud Kegel
    Most modern Web Applications are designed to reach a global audience. But when the world flocks to a single Web property at the same time, it can easily become overwhelmed. Network communication is inherently afflicted with latencies and bandwidth limitations that can make a bad situation even ...more...
  • 5 Reasons to Structure Your Content for Genuine Reuse

    by Doug Heise
    The Web that we experience today is radically different from the one we experienced as recently as 5 or 6 years ago – and this requires a very different approach to managing and delivering online content. How you exploit your content assets across multiple channels and devices can make the ...more...
  • Bringing content and commerce together

    by Jochen Toppe
    The traditional approach to building online brand experiences and e-Commerce shops is broken and can no longer scale to meet the demands of a new, empowered breed of digital consumers. The old way of selling products and services online involves building entirely separate brand experiences and ...more...

  • Are you ready for the Post PC Web?

    by Gerrit Kolb
    The mobile web increasingly is becoming the only web – or at least the only one that matters for companies that value innovation and happy customers. It no longer makes sense to think of mobile web sites – or even mobile apps – as somehow secondary to the Web that visitors engage with on PCs and ...more...
  • Bringing content and commerce together

    by Jochen Toppe
    The traditional approach to building online brand experiences and e-Commerce shops is broken and can no longer scale to meet the demands of a new, empowered breed of digital consumers. The old way of selling products and services online involves building entirely separate brand experiences and ...more...
  • The future speaks context

    by Gerrit Kolb
    Today’s online customers are empowered like never before, engaging with companies across a range of touchpoints and enjoying the benefits that come from greater price transparency, increased access to information, and personalized content from their social networks and online communities.more...
  • New realities require new editorial tools

    by Glenn Conradt
    Today, a successful WCM implementation must be measured against more than the basic requirements of publishing to a web property, keeping costs down, providing a stable service and improving ROI. With the acceleration of internet adoption and the proliferation of new mobile devices, and the ...more...