Homebase is a leading home improvement retailer in the UK and Ireland that sells over 38,000 home and garden products to more than 60 million customers a year.

Facts and Figures

Business challenges solved with CoreMedia

  • Expanded their mobile and multi-channel capabilities
  • Enabled the digital transformation of their business
  • Developed new revenue streams
  • Integrated e-Commerce and content marketing
  • Delivered more relevant, targeting content to visitors Increased conversion

Challenges before purchasing CoreMedia

  • Low page views and traffic
  • Difficulty innovating
  • High operating and training costs
  • Slow time-to-market

CoreMedia capabilities currently in use

  • Multi-site/brand publishing
  • Mobile web publishing
  • Mobile app connector
  • Digital asset management
  • Content tagging / taxonomy
  • E-commerce integration

Digital channels currently supported with CoreMedia

  • Public facing websites
  • Mobile web
  • Mobile apps

Homebase has rated CoreMedia’s capabilities in terms of how differentiated they are compared to the competition

  • Multi-language/site publishing: very differentiated
  • Social engagement and moderation of user generated content: very highly differentiated
  • Personalization and contextual publishing: very highly differentiated
  • Mobile and multi-channel publishing: very highly differentiated
  • Reliability and performance: very highly differentiated
  • Homebase saw payback on their CoreMedia investment in 12 – 18 months.


Homebase reduced time to web and increased productivity for new content with CoreMedia by

  • Reduced time to web: > 75%
  • Increased productivity for new content: > 75%