More Structure, Creative Flexibility and Improved Usability
ZDF (Zweites Deutsches Fernsehen) has been broadcasting as a national German public television network since April 1963. Based in Mainz, ZDF is one of the three most popular TV broadcasters in Germany.
In addition to its main program schedule, ZDF broadcasts the digital special-interest channels ZDFneo, ZDFkultur, and ZDFinfo and operates the channels 3sat, Phoenix, ARTE, and KiKA in cooperation with other TV companies.
This case study describes how ZDF chose CoreMedia and CoreMedia partner Capgemini to provide more structure, greater creative flexibility and improved usability.