Content in real time
The Australian Broadcasting Corporation (ABC) is Australia’s primary public broadcaster reaching approximately 73% of all Australians.
The ABC is a trusted and innovative media organization, connecting with audiences through distinctive content that informs, educates and entertains — and in today’s digital environment this increasingly means providing content on-demand, online.
The ABC’s Web presence is significant — with monthly averages of 15.1 million visitors to ABC Online, including 8.8 million visitors to its news and current affairs websites in 2011.
This case study describes how CoreMedia, partnering with NCS, delivered a revamped content management system to the ABC, which provided improved user experiences and significant productivity gains.