Global online management

Continental case study

Continental is one of the world’s leading component suppliers for the automobile industry, specializing in tire and brake technology, dynamic stability systems, automotive electronics and sensors. Its goal is to make individual mobility safer and more comfortable. Continental currently employs around 148,000 employees at more than 200 locations (production plants, research centers and test tracks) in 46 countries.

This case study describes how Continental migrated to a CoreMedia solution that enabled them to manage more than 220 individual websites from various divisions and business units from a single content publishing hub. CoreMedia helped Continental achieve its goal of offering speedy, needs-relevant access to information for all its diverse target groups. Since then the project has continued to evolve, becoming a multi-layered, multi-media and truly global enterprise portal.