Market Intelligence

Turn the Web into your focus group — and act on their voice.

New ways of listening and learning

Icon_lg_market-intelligence.png The first wave of the Web, commonly referred to as Web 1.0, was limited to pushing content online for visitors to consume. The second wave, Web 2.0, is a lot more interesting. The user has been transformed from passively consuming content to becoming an active contributor to online content and discussions. Twitter and Facebook, social networking platforms and online communities are just a few examples of a whole new way of creating and interacting around content online. A new way that’s primarily driven by users themselves.

And there are as many new ways of listening and learning from users. CoreMedia allows you to leverage those voices and respond to them, in their own way. We help you to integrate with any external application and social network thereby making them a natural extension of your Web presence. Content flows freely from your users to you and vice-versa, extending your reach to your users and their ecosystem.

Whether for product evaluation and innovation, user ratings, brand management or marketing research, those voices have tremendous value for your business. Listen to them. Act upon them.