Audience Monetization

Attract attention and deliver relevant content to grow

Growing revenue on the Web, especially advertising revenue, relies on your ability to drive traffic to your site and retain these visitors for as long as possible. This requires that your brand should be out there and well positioned digitally for inclusion in the highest rankings from search engines. By leveraging the user’s context to make their experience highly relevant, this can be achieved. This will maximize and ensure stickiness on your Web properties.

CoreMedia is well positioned to support you in both aspects. Our platform is designed not only to maximize your exposure to search engines through content optimization, but also to present the content most relevant to a particular user since we understand that user’s context. By leveraging user analysis data and profile information, combined with real-time contextual data such as the device in use, time of day, location, participation in communities of interest, we make the online experience unique to each user.

Context means you’re relevant to the user. Maximize the context’s impact and you’ll maximize that user’s interest in your content and brand. You can then look at how to monetize this attention and translate it into additional revenue, whether from advertising, lead generation, online sales or others.