CoreMedia to Showcase Contextual E-Commerce Solution at SAPPHIRE® NOW Conference
Highlights CoreMedia's Best-of-Breed Content Management Technology Integrated with SAP Web Channel Experience Management to Optimize the E-Commerce Experience
HAMBURG and SAN FRANCISCO, May 16, 2011 — CoreMedia, a leading Web content management (WCM) company, today announced it will showcase a contextualized e-commerce platform at the SAPPHIRE® NOW conference in Orlando, Fla., May 15-18. The showcase highlights CoreMedia’s best-of-breed WCM technology, CoreMedia CMS, used together with the SAP® Web Channel Experience Management application, to enable companies to turn the Internet into a profitable sales, marketing and service channel by incorporating contextualized content into the e-commerce experience, and making it accessible via all consumer touchpoints and devices.
With continued growth of online retail spending, the e-commerce experience has evolved beyond simply transacting; consumers are increasingly using retail sites to discover new products, conduct research and price comparisons and exchange feedback. This creates an opportunity for retailers to forge deeper, more profitable relationships with their customers, but requires a comprehensive e-commerce platform that can support all Web channel processes while dynamically personalizing each customer’s online experience. CoreMedia will demonstrate how retailers can optimize the e-commerce channel by incorporating relevant content into their product data to create a stickier, more informative browsing experience for current shoppers and attract new users searching for interesting content. The demo will show how the right mix of product and contextualized content that takes into account both implicit and explicit user data can eliminate the gap between a company’s website and retail store to increase up-sell and cross-sell opportunities and strengthen customer loyalty.
Details on the showcase are as follows:
WHAT: CoreMedia and SAP Web Channel Experience Management showcase
WHERE: Booth # 210; SAPPHIRE NOW, Orange County Convention Center, Orlando
WHEN: May 15-18
For more information, please contact +1.415.371.0400
CoreMedia is a leading provider of Web Content Management (WCM) software to organizations demanding engaging, context-driven online experiences for their customers regardless of channel or touchpoint. The company’s WCM suite offers unique business value by seamlessly integrating digital and social media assets, increasing editorial productivity and accelerating time to market in complex environments. As a result, businesses can more effectively execute their online strategies to engage users, build customer loyalty and ultimately drive greater revenue and profitability.
Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, London, and Singapore. CoreMedia’s clients include global brands, such as the American Association of Medical Colleges (AAMC), Australian Broadcasting Corporation (ABC), Bertelsmann, BILD, CLAAS, Continental, EPCOS, Deutsche Telekom, Internet Broadcasting, O2, SEAT, and Singapore Press Holdings.
For further information on CoreMedia, please visit www.coremedia.com
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