Increase Engagement, Speed and Agility
Empowered buyers demand personalized, compelling e-Commerce experiences that trigger inspiration, provide education, and – hopefully – result in a successful purchase. And the very best of these experiences will be shared – helping to build awareness and drive customer loyalty. CoreMedia solutions for B2C e-Commerce enable e-Commerce and marketing teams to take control of the customer experiences — increasing the impact of digital content, helping to secure improved engagement levels, and transforming improved loyalty into higher online sales.
Great Customer Experiences That Help You Differentiate
As customer loyalty continues to decline across most retail categories, online sellers need a new way to attract customers and stand apart from the crowd. Today’s marketers and e-Commerce professionals need to tell their brand and product stories in ways that excite and inspire shoppers. CoreMedia lets you connect with your customers on an emotional level by enabling a seamless blending of interactive digital experiences with real-time transactional data, leading to immersive experiences that differentiate your brand, increase customer loyalty and, ultimately, drive more sales.
Master the Increased Pace of Online Shopping
Not all that long ago, companies were content to roll out 3 or 4 major campaigns per season and a handful of promotions per month. But no longer. It’s gotten to the point where online retailers are expected to act more like media companies – where new content must be created, syndicated, aggregated and published on a daily – if not hourly - basis. CoreMedia helps online sellers overcome the technology and business barriers than inhibit agility, speed, and innovation.
Enhance the Customer Experience with Rich Media
Online shoppers have increasingly come to expect more than just a static online catalog with basic images and product details. They want to see how the products will look in motion and view them in different contexts. They want to be able to interact with the product presented and explore different options. All of this requires the integration of rich media elements such as video, audio, and images. CoreMedia makes it easy to manage, edit, and integrate a wide variety of rich media content types including images, videos, interactive image maps, shoppable videos and more.
Personalize the Experience for Different Shopper Types
Shoppers have always had different personalities. They are motivated to buy for all kinds of reasons, and their shopping strategies can be radically different. These days it’s not enough to simply deliver a wide range of products at a low price. The days of one-size-fits-all shopping are long gone. CoreMedia allows you to define sophisticated business rules to show different products or branded content to each user.
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